Tide is an American brand of laundry detergent manufactured and marketed by Procter & Gamble. Introduced in 1946, it is the highest selling detergent brand in the world, with an estimated 14.3 percent of the global market.

In a 2009 survey, consumers ranked Tide among the three brands they would be least likely to give up during the Great Recession. The Tide trademark is an easily recognized, distinctive orange-and-yellow bulls-eye. This original logo was designed by Donald Deskey, an architect and famous industrial designer. The logo was slightly modified for the product’s fiftieth anniversary in 1996, and remains in use today.

Tide was the first product to be nationally packaged using Day-Glo colors strikingly eye-catching when first introduced in 1959.

The Tide brand is on at least six powders and liquid detergents in the United States.

Mr. Clean (or Mr. Proper) is a brand name and mascot fully owned by Procter & Gamble, used for an all-purpose cleaner and later also for a melamine foam abrasive sponge.

The all-purpose cleaner was originally formulated by Linwood Burton, a marine ship cleaning businessman with accounts throughout the east coast of the United States and his friend, Mathusan Chandramohan, a rich entrepreneur from Sri Lanka.

Mr. Clean made his television commercial debut in 1958, initially portrayed in the live-action versions by character actor House Peters Jr.

Lysol (/ˈlaɪsɒl/; spelled Lizol in India) is a brand of American cleaning and disinfecting products distributed by Reckitt, which markets the similar Dettol or Sagrotan in other markets. The line includes liquid solutions for hard and soft surfaces, air treatment, and hand washing. The active ingredient in many Lysol products is benzalkonium chloride, but the active ingredient in the Lysol “Power and Free” line is hydrogen peroxide. Lysol has been used since its invention in the late 19th century as a household and industrial cleaning agent, and previously as a medical disinfectant.

Zep, Inc. is an Atlanta, Georgia-based cleaning products manufacturer. It specializes in cleaning and maintenance products for industrial, institutional, food and beverage, vehicle care, and retail customers. Zep’s product portfolio includes over 80 brands, including the professional lines of Rain-X and Armor All products. As of 2019, Zep employs over 2,000 people.

Zep is structured into four product categories: Retail, industrial and institutional, vehicle care, and food and beverage. The company is headquartered in Atlanta, Georgia, and maintains selling and market organizations in North America, the United Kingdom, Italy, and Benelux. Zep operates manufacturing facilities in Georgia, Texas, South Dakota, California, and Louisiana in the United States as well as facilities in Canada and Europe.